Both Android’s Google Play Store and Apple’s App Store offer a range of apps, music, books, films and TV series. However, when comparing the two, there is one significant reason as to why Android wins the battle over which device has the greater mobile marketplace. For me, this is the freedom in which the Google Play Store allows. Apple, for all its benefits, has been called a ‘control freak’ when it comes to the guidelines it has surrounding it’s App Store. Every title must be tested before being approved, meaning an app won’t be placed on the store unless it meets all the specific guidelines. This is compared to the Android’s Google Play Store, in which unless something is seen as offensive or harmful, Google will allow it onto their store. As a result, individual’s are presented with a greater range of apps (such as emulators). While some will argue that this ‘openness’ is a negative, allowing for rip-offs and clones to emerge, it provides a freedom that is just not present for IOS users, and a range of apps that these users won’t have access to. Both the Google Play Store and the App Store offer at least 1 million apps and botch downloads measured in the billions, the freedom of the Google Play Store gives Android a clear advantage in the endless battle of the two mobile giants.