Supermarket Disco


I’m sure a lot of people go into supermarkets, and really enjoy the music being played as they shop. Whether that is current hits, a possible ‘Flashback Thursday’ or ‘Disco Friday’, every supermarket will have a constant loop of songs ready to be played day by day. The people who enjoy these songs probably don’t work at a supermarket, and thus have to listen to the same songs over and over again. I can now recite every word of ‘Shake it Off’, thanks to the radio at my job.

However, while I may complain about these songs, they actually do serve a purpose. A paper written by Nicolas Guéguen, Céline Jacob, Marcel Lourel and Hélène Le Guellec has put forward the idea that the music being played will have an affect on the shoppers, in a number of different ways. Fast tempo songs cause the shoppers to move faster, while classical music will cause the shoppers to take their time, and possibly deter younger shoppers.

This type of music sampling is in affect every single day, and for the most part, it goes unnoticed. There is not a day that goes by (except possibly public holidays) where individuals will not be subjected to this, and it goes to show that music actually does have a powerful effect on so many different individuals. Listen to the above podcast to hear more about this.

Disclaimer: I apologise to anyone who heard the first version of the podcast. The quality was not great at all. I’ve since replaced it. Sorry for any inconvenience.



Anotated Bibliography


The Friends Wiki is a complete encyclopaedia for everything to do with the show ‘Friends’. As I have been reviewing episodes of the sitcom, this site has proved to be very helpful, due to the the great range of information is holds about each episode from every season. This includes the plotlines, episode information, trivia and memorable quotes, which has assisted me in creating a thorough review of each episode so far. While the fact that the site is a wiki format, meaning anyone can edit, allows for a great amount of information to be present, there is the issue of reliability, with pieces of information possibly being incorrect. However, I have found most information to reliable, with this site proving to be very effective.


Writing any sort of review is something I haven’t had much experience in. This article has given me an overview of what goes into creating a great review, including the steps that should be avoided. As I am reviewing episodes of ‘Friends’, knowing how to actually create a proper review, one that will grab the attention of an audience, is a crucial step. The article did put forward some very important and interesting point. Also, coming from a site based around journalism, there is a great great sense of reliability on the points being put forward. However, I did find some points quite vague, as well the article not covering a great range of aspects.


An aspect of my episode reviews is putting forward different facts, something that people may not know, or will find to be interesting. As someone who has watched the series a number of times, this article presented 25 different facts about aspects of the show, some that not even I knew of. Under each of the ’25 things you may not know’, there are either directed quotes by the individuals involved, or hyperlinks to other sources that back up the points that are being made, proving that they are simply not being made up. The article has proven to be very effective in aiding with the ‘interesting facts’ portion of my review.


 The ‘original’ Friends site, created when the show first aired in 1994, is primarily an information site, with it covering every single episode of the Friends series. The episode guides are especially helpful for my artefact, with it providing another credible source of episode information. The guide of each episode provides a vast range of quotes from the episode, which I often include in reviews, and it is something which other sites are not as thorough with. The frequently asked questions section also contain some valuable pieces of information. The site does put forward a great amount of information, with direct quotes from both the episodes and series producers and writers being very useful.


A really interesting article about the way in which Friends was seen and thought about when the show first aired in 1994. I have already planned to do an entire individual post on the impact that the show has had on pop culture from when it first premiered up until current times. This article presents a different side to the argument, with it showcasing the fact that many of the critics had very negative viewpoints in the early days of the show. The article provides a very unique view, and it allows my reviews of the episodes to have a possible insight from the year that it first appeared on television.


 Having to write a great number of blog posts for my digital artefact, making sure that each are edited to a professional standard is highly important. The page puts forward some really insightful and crucial steps needed to have a blog post that is edited to the greatest degree, with the 5 steps are very well written and easy to understand. Reading gave me a further insight into best possible way to edit, allowing me to improve, especially as I continue to write more blogs, and I get more practice with it. The source was very effective, providing a necessary framework for my artefact.


As I am attempting to review as many Friends episodes as possible, having the transcripts for each episode can be very useful. After watching the episode, I am able to look over the transcript while I am writing each part of the review. Finding the snippet of conversations that occurred, to highlight as the ‘memorable moment’ or Chandler’s joke of the episode is made far easier having the transcript next to me as I blog about the episode. The site is easy to navigate, with it being very simple in design. The transcripts also highlight the aspects of the episode that are only able by watching the extended episodes, which is what I am watching throughout my artefact. As a result, I can differentiate the aspects of the episode that not all viewers may have seen.


Another information post about what goes into making a really informative and interesting blog post. This site is directed at general blog posts, and not going into specifics about the different areas that the posts may go into. The kind of information that is presented is easy to understand, and the tips given were and will continued to be used to assist me while I continue to blog about each episode of Friends. The language is not highly academic, but it does use language which is easy to understand, and also easy to follow. A recommended source when beginning the process of writing a blog.


Another site which has reviewed episodes of Friends, it was really interesting to see how my perspectives have been different to others doing the same review. Like me, this reviewing site also chose a ‘Friend of the episode’, only it is called the ‘best friend’. It was interesting to see though that my opinions were not similar to theirs, showing that no two people will view a show in the exact same way. The reviews on this site were much smaller than mine, but had a far more accessible layout to find each episode, something which I know I need to improve.


 A really thorough and in-depth page about everything to do with Friends. The site has everything needed to review any episode of the show, including episode guides, interesting facts and ‘stuff’ that you may have missed. The gallery, which is full of episode still and screen captures will become very useful, now that I have decided to add more multimedia to my reviews, which will them far more inviting to any viewer. The site is really well laid out, and very easy to navigate around, with seemingly a lot of time being put into the entire webpage. It is a great example of a user friendly page about the show Friends, and it is an example of what I would want my artefact to be.

Marvel Universe = Effective Transmedia Storytelling?



Even if you’ve been living under a rock for the last number of years, it is safe to say that you’ve experienced an aspect of the Marvel Universe. Whether it in the form of comic books, movie, game or on television, the MCU continues to create access points for fans of all ages. Transmedia storytelling is the technique of telling a story across media, with a degree of media participation, something in which the Marvel Universe, for the most part, excelled greatly at.

However, when it comes to its storytelling on television, and more specifically, the ABC Network, which is home for ‘Agents of S.H.I.E.L.D’ and ‘Agent Carter’, has not reached up to its full potential. The magic that is created in films like The Avengers and Captain America: Winter Soldier is simply not seen on the small screen. As someone who enjoys both show, even I can say that without the Marvel tagline attached to the name, and the often brief cameos by minor characters from the often successful movies, there are very little allusions to the Marvel Cinematic Universe. This is in no way saying that these shows are not worth watching, with both in my opinion being criminally underrated in relation to other shows like ‘Arrow’ and ‘The Flash’. However, transmedia storytelling works best when each access point is used to its greatest potential, and it is an aspect Marvel has room to improve in.

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Digital Craft


In our most recent BCM112 lecture, we looked over the concept of digital craft. Basically, digital craft allows any individual, anywhere in the world to create and post content on a public platform. For some, this is a very new and possibly frightening idea, for others, it is a new source of income. Whether it is online streaming of games like Call of Duty or creating daily content and vlogs for Youtube, individuals have found a brilliant way to capitalise on this concept of digital craft, allowing them to live their life online, and gain a very steady income out of it. There are people in Korea who are becoming online stars, by simply eating, and live streaming it to the world. It’s called Mukbang, and there are some who are earning a monthly average of $9,400. By doing nothing but eat… one day I hope to become a star by doing nothing but eating…


The point I’m getting at is that slowly but surely, the content created online is continuing to grow in popularity, and it again raises the question, will platforms such as Youtube, ever replace TV? Is the traditional media industry truly dying? Will more and more people be listing their dream jobs as ‘Youtuber’, instead of the traditional ‘lawyer’ or ‘doctor’. It is a truly interesting debate.

That’s it for today’s post. Feel free to comment below about your thoughts on digital craft.

~ ><((º>ººº


TVs On… But No One is Watching


Oh how times have changed. Whether you view it as a positive or negative thing, media convergence has changed the way most individuals live most aspects of their lives. Henry Jenkins defines convergence as “the flow of content across multiple media platforms” and the “cooperation between multiple media industries” (Jenkins, 2006). This basically means that in this current age, devices are allowing for an individual to perform tasks that would once have to be done amongst a different range of platforms. There are so many ways in which convergence is seen in our every day lives, with possibly the most obvious being the smart phone. No longer seen as simply a ‘communication device’, a smart phone such as the iPhone allows an individual to undertake in a great range of tasks on the one device. Whether it is texting, checking emails, playing games, using social networking or simply checking the time, the smart phone has changed the way people essentially live their day to day lives.

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