A repeated theme in just about every blog I’ve written is how technology, whether we like it or not, is continuing to evolve. As such, we too as a society has to evolve with it. A clear example of this is the emergence of social media, the most popular obviously being Facebook and Twitter. With 310 million users on Twitter and an amazing 1.65 billion users on Facebook, for a lot of people, every aspect of their lives is willingly available online.
In this modern age, it is thought that 90% of of employers will do a simple google search of a possible future employees name. With so much of our lives online, online personas and digital footprints are easily available to be found. For me, I’ve only just started using Twitter this year, primarily to live tweet in lectures I should really be paying more attention to. Even though I don’t tweet often, and I barely post on Facebook, I’ve already begun creating an online persona for myself. For others, their entire life is online, including questionable photos, videos tweets and statuses.
A recent study has stated that up to 70% of employers who have used LinkedIn say they’ve chosen not to hire a person based on what they’ve found out about them online. Our online personas continue to grow day by day, and as such, we need to be careful as to what we put willingly onto the internet. Due to convergence, everything we need to create an online persona (whether that is on Twitter or Facebook) is available on a smartphone. While this is of course convenient, it obviously causes problems. While you may think it may be harmless to tweet a video of yourself doing something that can only be described as stupid, a future employee may not think the same way you do. Being able to manage the online identity you have created is absolutely vital in this current society.