Pair Watch – Audio Advertisement – Digital Artefact

 

The innovation created throughout this semester was titled the ‘Pair Watch’, a smart watch that retained the old features from previous smart devices, and combined those features with brand new technology, that had either not been included in similar watches, or not yet released. As such, convergence was a concept that was highly relevant to this artefact, as well as the idea of ‘digital disruption’, which was another argument included throughout this digital artefact. Regarding this digital artefact, which took the shape of an audio advertisement, potentially something you may hear over the radio, the research undertaken aimed to reinforce the main aspects and arguments I was making throughout. More specifically, the digital artefact attempted to convey why the audience needed this product, highlighting the use of convergence, and also how it will affect the market, through the concept of digital disruption.

Continue reading

Using Sport to Rebel Against Expectation – A Motion Picture Project

Continuing on with the same subject as the previous two projects, this piece always had the intention of being a very reflective piece. This was the main idea I was working with from the beginning, with the hope that this self-reflecting piece would explore the very reasons he may be seen as a rebel. This developed greatly when the filming process began, and I was able to once again witness him in his most comfortable state, away from all the distraction and pressures he faces. To fully explore this idea, I featured a sit-down interview, which along with the film being captured, was my best chance to convey the message.

Continue reading