Pair Watch – Audio Advertisement – Digital Artefact


The innovation created throughout this semester was titled the ‘Pair Watch’, a smart watch that retained the old features from previous smart devices, and combined those features with brand new technology, that had either not been included in similar watches, or not yet released. As such, convergence was a concept that was highly relevant to this artefact, as well as the idea of ‘digital disruption’, which was another argument included throughout this digital artefact. Regarding this digital artefact, which took the shape of an audio advertisement, potentially something you may hear over the radio, the research undertaken aimed to reinforce the main aspects and arguments I was making throughout. More specifically, the digital artefact attempted to convey why the audience needed this product, highlighting the use of convergence, and also how it will affect the market, through the concept of digital disruption.

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