Australian Media Content Critical Reflection

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In more recent times, there seems to be a narrative forming online in regard to Australian media content, especially directed at Australian film. That is, that these films will, more often than not, will be seen as unpopular. That they will struggle to achieve any sort of success at the box office, and that as a whole, be ultimately be viewed as a failure. This certainly hasn’t always been the perception, as one only has to look towards the 10BA era of Australian films to see the many popular and internationally successful films produced, which not only included The Man from Snowy River (1982) and The Year of Living Dangerously (1982) but also the foreign studio-financed blockbusters Mad Max 2: The Road Warrior (1981) and Crocodile Dundee (1986). However, when comparing this period of Australian content to today’s, there is no denying there has been a dramatic change.  To put it simply, in recent years, it seems that Australian films have struggled to capture the public’s attention. While problems such as, “low production and marketing budgets, distribution bottlenecks, and the poor investment decisions of monopsonistic screen funding agencies (Burns and Eltham, 2010)” are very possible causes of this, funding continues to be a major concern. It’s clear that changes have to be made, in order for Australian media content to be protected.

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